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Kroger Babb
Howard W. "Kroger" Babb (December 30, 1906 – January 28, 1980) was an American film and television producer and showman. His marketing techniques were similar to a travelling salesman's, with roots in the medicine-show tradition. Self-described as "America's Fearless Young Showman,"〔Eric Schaefer, ''Bold! Daring! Shocking! True!: A History of Exploitation Films, 1919–1959'' (Durham, N.C.: Duke University Press, 1999; ISBN 0-8223-2374-5).〕 he is best known for his presentation of the 1945 exploitation film ''Mom and Dad'', which was added to the National Film Registry of the Library of Congress in 2005.
Babb was involved in the production and marketing of many films and television shows, promoting each according to his favorite marketing motto: "You gotta tell 'em to sell 'em."〔David F. Friedman, ''A Youth in Babylon: Confessions of a Trash-Film King'' (Buffalo, N.Y.: Prometheus Books, 1990; ISBN 0-87975-608-X).〕 His films ranged from sex education-style dramas to "documentaries" on foreign cultures, intended to titillate audiences rather than to educate them, maximizing profits via marketing gimmicks.
==Youth==
Babb was born in 1906 in Lees Creek, Ohio, USA〔Kenneth Turan, "Kroger Babb: Superhuckster", ''Los Angeles Times''; reprinted in ''The Washington Post'', November 11, 1977, p. 23.〕 (near Wilmington〔). He earned the nickname "Kroger" either from his childhood job at the grocer of the same name〔Joe Bob Briggs, ''Profoundly Disturbing: Shocking Movies That Changed History!'' (New York: Universe Publishing, 2003; ISBN 0-7893-0844-4).〕 or from his father's preference for B.H. Kroger coffee.〔 Babb held a number of jobs during his youth, gaining a mention in ''Ripley's Believe It Or Not'' for refereeing a record number of youth sports games.〔 He started out with jobs in sportswriting and reporting at a local newspaper in his 20s, and even showed signs of his later work while showcasing "Digger" O'Dell, the "living corpse,"〔Felicia Feaster and Bret Wood, ''Forbidden Fruit: The Golden Age of the Exploitation Film'' (Baltimore, Maryland: Midnight Marquee Press, 1999; ISBN 1-887664-24-6).〕 but first achieved success after his promotion to publicity manager for the Chakeres-Warners movie theaters, where he would create different kinds of stunts to lure audiences〔—for example, giving two bags of groceries to ticket holders in the theaters.〔 These experiences led him to the exploitation film business.
In the early 1940s Babb joined Cox and Underwood, a company that obtained the rights to poorly made or otherwise unmarketable films of subjects that were potentially controversial or shocking. It would often remove entire sections of these films and add material such as medical reels that lent itself to sensational promotion.〔 Babb went on the road with a Cox and Underwood concoction titled ''Dust to Dust'', a reworking of ''High School Girl'' with a childbirth scene added to the end. Its profits allowed Cox and Underwood to retire from the business, leaving Babb to start his own company, Hygienic Productions.〔 He opened it near his childhood home in Wilmington, Ohio, and hired booking agents and advance salesmen along with out-of-work actors and comedians to present repackaged films and new features.〔
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